For KUFPEC, the brand refresh focused on modernizing and unifying the company’s visual identity across every touchpoint. The project included refining the logo with more balanced proportions and a stronger construction system, refreshing the color palette, and developing updated brand guidelines to ensure consistency and scalability. The refreshed identity was implemented across both digital and physical applications, including website UI, social media, e-shots, stationery, employee IDs, branded merchandise, environmental graphics, interior branding, and corporate materials, creating a cohesive and future-forward brand experience.

Kuwait, 2025