KIPIC

We built KIPIC’s identity from the ground up, starting with the logo and developing a complete visual system that defines how the brand looks and feels across every touchpoint. From corporate stationery and publications to environmental branding and office interiors, every detail was designed to create a cohesive, modern presence that reflects the company’s ambition and scale.

This logo is designed to create momentum and growth for KIPIC and Kuwait. The inspiration and rationale behind the stylized “K” graphic is integration and growth, it also represents Kuwait. The various woven, overlapping and intersecting graphic lines represent KIPIC’s integration of the petroleum industry.

It also represents the knock on ripple effect of which will help diversify the economy, secure the Kuwaiti domestic energy needs and provide growth for the private sector. The logo uses a clean, strong, contemporary logotype for both English and Arabic. This underpins and reinforces the solidity of the company and it’s commitment to Kuwait. The combination of colors in the logo represent (from light green to navy blue) the concepts of optimism, growth, environmental, openness, ambition, confidence and security.

Logo with a multicolored grid design on the left and text in both English and Arabic on the right that reads 'RIBI' and 'الريديب البترولية المركبة'.

The Logo

Multiple scientific diagrams and charts illustrating color gradients, spectrums, and graph patterns with labels indicating color codes.

Brand Development

An open brochure for a corporate report featuring a night cityscape with industrial buildings and smoke stacks on the right page, and a title indicating it is the 2016 annual report for a company named KIPIC on the left page.
An open brochure for a corporate report featuring a night cityscape with industrial buildings and smoke stacks on the right page, and a title indicating it is the 2016 annual report for a company named KIPIC on the left page.
Page from a document titled 'Corporate applications - Notepad A5' with a list of sections on the left, a green and blue logo at the top left, and text indicating paper stock and printing details on the right. The left section includes items like introduction, elements overview, letterhead, continuation sheet, and others, with the 'Notepad A5' item highlighted.
Page from a document titled 'Corporate applications - Notepad A5' with a list of sections on the left, a green and blue logo at the top left, and text indicating paper stock and printing details on the right. The left section includes items like introduction, elements overview, letterhead, continuation sheet, and others, with the 'Notepad A5' item highlighted.
Digital presentation slide titled '10.3 Signage & way-finding - External building sign' showing a building with the logo 'KIPIC' and a photo of the building's exterior, with a silhouette of a person pointing towards the building.
Digital presentation slide titled '10.3 Signage & way-finding - External building sign' showing a building with the logo 'KIPIC' and a photo of the building's exterior, with a silhouette of a person pointing towards the building.
Inside a brochure titled 'Corporate literature - Brochure English inside spreads,' showing pages of a corporate brochure with a cityscape image and placeholder text, size and printing details.
Inside a brochure titled 'Corporate literature - Brochure English inside spreads,' showing pages of a corporate brochure with a cityscape image and placeholder text, size and printing details.
Design sketches of a white and a blue polo shirt with the logo of KIPIC, showing front, side, and back views.
Design sketches of a white and a blue polo shirt with the logo of KIPIC, showing front, side, and back views.
Two business letters and one folder from Kuwait Integrated Petroleum Industries Company (KIPIC), displaying their logo and contact information. The letters are printed on white paper, and the folder has a blue and green design with the KIPIC logo.
Two business letters and one folder from Kuwait Integrated Petroleum Industries Company (KIPIC), displaying their logo and contact information. The letters are printed on white paper, and the folder has a blue and green design with the KIPIC logo.

Executions & Implementations

Corporate branding materials including a blue notebook, business cards, a blue pen, and a blue laptop with the Kipic logo and company information on a white background.
Indoor lobby area with large blue decorative letters, potted tree, and lush green plants on a wooden planter. Walls are light-colored, and there is a fire extinguisher sign on the wall.
Office interior featuring a wall with colorful vertical stripes, a motivational poster with interconnected gears and positive words, office chairs, a photocopy machine, and cleaning supplies on the floor.
Interior of a public building reception desk with a sign in Arabic and English, featuring a logo with colorful lines, a portrait of a man with a mustache and traditional Middle Eastern attire, and two flat-screen monitors on the wall.
Reception desk at KIPIC with a wooden finish and a metal sign displaying the company's logo, which includes Arabic and English text, atop a granite countertop.
Exhibition booth with curved display walls showing photos and text, round tables, seating areas, and illuminated edges, featuring the logo 'KIPIC' and images of cityscapes and people in a professional setting.
KIPIC promotional card with the slogan 'Energizing Kuwait by making more possibilities' and a playing card showing the 9 of Spades against a blurred sky background.
Green wall with the KIPIC logo and five labels: Integration, Operational, Excellence, Powering Kuwait, Growth Catalyst.
Display board with sections titled Values, Vision, Mission, and Promise, containing text about the organization's goals and commitments, and the KIPC logo at the center.
A plaque with the words "Energyization Kuwait" and tags for Kuwait Integrated Petroleum Industries Company and KIPIC.

2016, Kuwait